Archive for 'advertainment'
again on Diesel
Few days ago I posted some info about the new liquid lounge Diesel promoted as they new on-line emotional shop. Apart from some personal doubts about their new “underwater” image reference (???) the post reminds me our partecipation - as Pierandrei Associati - at the last Diesel Wall Competition last June in Milan. Diesel gained […]
Posted: December 3rd, 2007 under trends, vision and scenario, art, media and communication, interaction design, lifestyle, rfid, emotional environment, advertainment.
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First Nivea temporary shop in Milan
One of the tendencies retail design is testing are temporary shops. Both in the form of retail spaces designed to be let to different brands along the year than in the form of provisional structure companies can use for advertising campaigns.
A classic case history example of this trend was the Reindeer Restaurant opened in London for […]
Posted: April 14th, 2007 under architecture and the city, marketing and strategy, trends, vision and scenario, media and communication, productsystem, lifestyle, advertainment.
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advertainment - the making of bravia
I used to show to my students a famous video of Christo and Jeanne-Claude about the wrapping of Pont Neuf in Paris. That video shows the very complicate procedure to made a masterpiece of contemporary art - not exactly a classic statue - in the middle of a city, even if it is a capital […]
Posted: March 5th, 2007 under general, architecture and the city, marketing and strategy, trends, vision and scenario, art, media and communication, lifestyle, emotional environment, video, advertainment.
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