Archive for 'marketing and strategy'
a liquid virtual lounge
News from Diesel which entered the e-commerce with the “Diesel Style Lounge” flagship store.A truly virtual shop available in Europe and USA which allows people to buy all Diesel collections that is set aside a very crisp and traditional e-shop (do not make confusion while accessing the site an go for the “style lounge”!!!). Scenes are […]
Posted: November 20th, 2007 under marketing and strategy, trends, vision and scenario, media and communication, lifestyle, emotional environment.
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First Nivea temporary shop in Milan
One of the tendencies retail design is testing are temporary shops. Both in the form of retail spaces designed to be let to different brands along the year than in the form of provisional structure companies can use for advertising campaigns.
A classic case history example of this trend was the Reindeer Restaurant opened in London for […]
Posted: April 14th, 2007 under architecture and the city, marketing and strategy, trends, vision and scenario, media and communication, productsystem, lifestyle, advertainment.
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advertainment - the making of bravia
I used to show to my students a famous video of Christo and Jeanne-Claude about the wrapping of Pont Neuf in Paris. That video shows the very complicate procedure to made a masterpiece of contemporary art - not exactly a classic statue - in the middle of a city, even if it is a capital […]
Posted: March 5th, 2007 under general, architecture and the city, marketing and strategy, trends, vision and scenario, art, media and communication, lifestyle, emotional environment, video, advertainment.
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